4
June
In any business branding is so important. Simply put, a brand is what the customers thinks when they think of your business. We pose the question what does your brand mean to your customers and potential customers. In efforts to grow your business, and keep loyal customers it is always necessary to do a gut [...]
3
June
Color most definitely has an impact on the success of a restaurant. We live in a world filled with color; it impacts us emotionally and mentally. Color is a great way to send a subconscious message to your customers. For example, when everyone thinks of McDonald’s, the bright yellow arch and cheery red background comes [...]
28
May
1. Set up an outdoor dining area Outside is a classic family favorite. Who doesn’t like sunshine joined by a favorite entree! Create a fun outdoor dining area using the good old basics like tables, chairs, and a friendly staff! Customers will stay longer ordering drinks enjoying the summer breeze. 2. Have summer themed promotion, [...]
21
May
In the recent years, mobile food trucks have made their way into cities all over. They are a trend that seems to continue to grow. In 2012, Emergent Research estimated that by 2017, food trucks will generate about $2.7 billion in revenue (Intuit). Customers seem to be impressed by the concept and enjoy the convenience [...]
8
May
Starting a restaurant is often a very stressful time in an entrepreneur’s life. As exciting as it is to be turning a dream into reality, it is quite chaotic in the beginning. While managing staff and finalizing details, it is easy to forget about all the ways you could be getting the word out. Of [...]
2
May
Guest Post by Nancy Anderson Restaurants operate in a finicky market, and restaurant survival depends on the ability to weather the ebbs and flows of a changing economy, clientele, and culinary trends. Part of the service industry, restaurants were hit especially hard by the recession, during which time, sales in both large and small cities [...]
30
April
Mother’s Day is held annually on the second Sunday in May to celebrate motherhood. It is a time for families to give back to their moms by treating them special. It is also a time where your restaurant can be extra profitable. According to the NRF 2012 Mother’s Day survey conducted by BIGinsight, it was [...]
23
April
Cinco de Mayo literally means May 5th in Spanish. It is originally a Mexican holiday that commemorates the 1862 Battle of Puebla. Today, the holiday is celebrated in many countries as an expression of Mexican pride. This holiday can be a great opportunity for you to make more profit at your restaurant. We have come [...]
16
April
The economy is not the only reason that restaurants fail. Even before the recession when the economy was in good shape, restaurants were opening and closing. The common answer to why this happens is a lack of money but that is not the only reason. There are a lot of different reasons why restaurants fail [...]
9
April
A picture really is worth a thousand words when it comes to restaurant marketing. Instagram is a mobile app that was created in 2010 and has gone viral throughout the world. It is a fast and fun way to share pictures with beautiful filters. If you are a restaurant owner, you are probably familiar with [...]
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