Your POS system should be more than just that
People dining out have a number of options to go to. Restaurants and fast food franchises are growing around the world and with them the competition that your restaurant has to face. Making a loyal customer out of a casual diner takes skilled customer relationship managers but it should all be possible for you if your POS system has the right features.
- What time is your customer likely to pop in?
Now that restaurants have digital POS systems, it is easy to keep and track record of what times transactions are being made. Usually, diners have set times when they like to go out depending on their gender, age and the nature of your offerings. Your POS system should be able to identify the peak times when these customers are coming in so you can alert your wait staff. Your wait staff should be mentally prepared and thoroughly trained to handle a large influx of people.
Further, if you know the peak time of your sales, you would also know which meal is the most popular: breakfast, lunch, supper or dinner? You can add items to the most popular meal accordingly.
- Which menu item is being ordered the most?
Your restaurant POS system should be able to record the menu items that are being ordered day in and day out. If there’s a particular item that is being ordered again and again, you should let the chef know and your wait staff should be able to advise your customers about your restaurant’s speciality. Foodies are always looking to find out if there’s one dish that you’re proud of and would love to try it out.
This will also help your chef figure out what it is in that entree that could be the cause of its success.
- Who is coming in regularly?
Your customer database is a crucial element that should be part of your POS system to save you the hassle of synchronising two systems separately. If you know who is hanging out at your restaurant regularly, your wait staff can treat them as special guests. You don’t have to go out of your way to make them feel VIP but small things can go a long way, such as addressing the customer with their first name and politely welcoming them in “again”.
- How much are they spending at one sitting?
If a customer is regularly spending money at your restaurant, may be it is time to offer him some membership card or other perks? If someone is spending too low, say a student, maybe there’s a special meal you can offer at student discounts. You should be able to analyse customer spendings through your POS system because that is where you make all the transactions and data is easily synchronisable.
- Royal treatment for regular guests:
Your database should be able to identify recurring customers. How do you give them a royal treatment? You can reserve special tables for them on a floor they prefer; you should e-mail them any new offers your restaurant has; you can throw in complementary items on their next visit.
Don’t hesitate in going the extra mile for customers who are regularly contributing to your profits. Your efforts will make them recommend your restaurant, give rave reviews on social media and convince their friends and family to join in too.
Repeat sales is what any business wants. In a restaurant, polite mannerisms, quick service and individual attention can not only guarantee a loyal customer, but can also get you more customers through recommendations. Customer relationship management has been made easier thanks to digital restaurant POS systems, but you should thoroughly analyze the features before you make the decision to buy one.
Investing a little money in one can help you serve your diners the way they deserve. And since so much is heavily dependent on the database and reports, it helps if your POS system is cloud-based and automatically backs up data online. So even if you’re shifting your brick and mortar presence, your customer relationship data is always there.
About the Author:
This post is contributed by Nabiha Zeeshan. Nabiha is a social media addict currently loving her job at Cygnis Media. She spends her leisure time researching on social media trends and consumer psychology. Follow her @NabihaZeeshan.